MICRO BRAND WATCHES
SOME OF THE VERY BEST AND UNIQUE WATCHES OUT THERE!
Designed to be worn, used and abused every day, our products are made to be #toughenough for all of life's adventures, whatever they may be and wherever they may take you.
LORIER (pronounced lore-yay) is based in New York City, owned and operated by husband and wife Lorenzo & Lauren Ortega. Their aim is to democratize well-built, beautiful watches, reviving the classic designs and the intrepid spirit of vintage timepieces.
We're constantly looking for ways to revisit and revise what watches could mean to people, what a watch could mean to you. We've created the world's first comprehensive watch customiser, allowing you to virtually build a watch from scratch using a carefully curated menu of components inspired by iconic designs throughout history.